Prior to select what you believe is the perfect color off Pantone Colour Books, stop for a moment and consider your audience. This is especially important if you’re marketing or selling globally as opposed to locally. The truth is, different colors have different meanings to different people. If you’re unfamiliar with the cultural significance of a certain color the item, brand, or identity you’re promoting might end up failing before it features a possiblity to take off! Let’s take a closer look in the cultural significance of color in two of today’s emerging economies.
In China, the color red could very well be the most important. No where could this be color more prominent than on the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. Additionally it is colour the Chinese associate with fire, one of many five elements its people believe create anything that exists in nature.
Interestingly, whilst the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is definitely the color chinese people associate with another of your five elements, our planet, and as a result, this color represents royalty.
In India, colour red represents something quite different: Purity. That’s in contrast to Western cultures where the color white can be used to symbolize purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned using a red dot or tikka, the symbol of commitment. For the reason that wedding represents 81dexrpky beginning of a union of two individuals, the hue red also symbolizes fertility and prosperity. The hue green represents the harvest or even a new beginning and, like in America, green is symbolic of nature. In India green is also the colour employed to honor Islam.
As common as green is, don’t apply it if you plan on doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those who work in Latin America, green represents death. But in the center East, green will be the shade of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing a bad color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you do your homework!