Some of the best ideas are considered the simplest. And there are few things more simple than how to get more views on soundcloud, which within its seven year existence has sneakily become one of the best things online. How’d it get there? Slowly, surely, along with a cadre of artists as diverse as the internet itself.
SoundCloud is usually to music in 2014 what MySpace was to bands in 2004. Except, you already know, without all of the blingee bullshit. You are able to upload each of the sounds you want, follow people to hear the sounds they’re posting, and save or repost them. It’s music interaction and discovery distilled to the purest form, the place to find just like many famous artists as ones that can be soon. It’s as near to indispensable as you grow online today.
That’s why it was so troubling when rumors began to circulate that Twitter was thinking about buying SoundCloud. Fortunately those purported talks were suspended, because SoundCloud is by and large one of the rare pure and good stuff on the web how the world, in an artistic sense, could be worse off without.
SoundCloud is not just backyard indie musicians planning to be discovered. Want to identify a new track from your favorite underground rapper? More and more often, you’ll believe it is first SoundCloud. Want to hear the most recent from Beyonce or Drake? Also SoundCloud. It’s where music lands before it lands on Spotify, before it hits iTunes, before elsewhere whatsoever. It’s the location of multi-platinum recording artists, random kids recording beats in their bedroom, and everyone in between.
The thing that makes SoundCloud stand out is provides a tool for musicians to produce and distribute their art on the level playing field. Make a song, post it on SoundCloud-no expensive record deal or distribution plan required. Every minute, 12 hours of the latest music is uploaded towards the service. So, unsurprisingly it’s pretty generous with space. Approximately a couple of hours of uploaded content articles are free, four hours is $55/year, and unlimited space for $135/year. For most of us that means SoundCloud is free of charge to utilize and able to enjoy, another increasingly rare find.
That accessibility is what makes SoundCloud a no-holds-barred location for artists to plop each of their sounds, without frill or folly. It’s a no-brainer. Within that idea is probably why SoundCloud has blown up before few years, now nearing 300 million users, up from 200 million last July. That popularity’s easy to explain; if you make a platform for musicians, who happen to be naturally inclined to enhance themselves, your product or service gets promoted in the process. Everyone wins!
“I’ve been carrying this out for a little bit and I’ve tried a number of sites and this is definitely the only person that worked,” André Allen Anjos of R.A.C. believed to Gizmodo.”The main thing that first got me into it was really the level of tracks you could potentially set up. It appears as though a given nowadays but once I was achieving this even in 2008, and then there were only a few sites where you can upload all your music and so i had a good little bit of it. That’s what initially drew me with it, but it ended up as being a really good community for my type of music and the sort of weird electronic crossover things.”
Build a spot for music to live and breath, and music will grow in ways you couldn’t imagine. That’s exactly what is happening on SoundCloud.
“SoundCloud is when music culture happens on the internet. It’s where it originates,” CTO and co-founder Eric Wahlforss told Gizmodo.
He’s absolutely right. We’re within an exciting, genre-busting era of music, due to an environment where artists of styles can connect through some fibers and tubes. And where they’re doing it most is on SoundCloud. Artists you wouldn’t traditionally imagine as collaborating are coming together.
In 2012, Snoop Dogg discovered Polish artist Iza Lach via SoundCloud. He was so interested in what he heard, he flew over to Poland, recorded what Wahlforss said was “nearly a hundred” songs, and ultimately signed her to his label. If you go to Snoop’s SoundCloud page today, you’ll see him reposting tracks from all sorts of other artists you’ve probably never read about. It’s not to imply that each and every artist on SoundCloud is nice, but established artists are finding ones that are.
Consider the case of Beyonce’s surprise album, which dropped back in December. Several tracks on the album were produced by Boots, an artist who had been largely unknown until he revealed to the web he had been concentrating on Mrs. Carter’s album. Once the internet was in a rush to recognize who Boots was, where did they turn? His SoundCloud page, that has been peppered with references to tracks that ultimately ended up being on Beyonce. Point being, you might know nothing about an artist, but you can almost definitely look at their SoundCloud page to have a quick feeling of what they’re about. Fast forward to around half a year later, and Boots is dropping their own excellent mixtape. It’s unclear whether Beyonce found originally him on SoundCloud, however the platform was undoubtedly a part of the equation.
Boots may fall inside the lines of electronic, and Beyonce, R&B or pop. Snoop Dogg is rap, sure. And Iza Lach can be something else entirely. That these artists will work together is an indication of the newest genre lines which are being drawn and demolished, sometimes within the same track.
“There’s all of these different genres and interesting things appearing every day. It’s kind of hard to keep up with but it’s been interesting to view that unfold on SoundCloud,” R.A.C. says. “I remember actually 2009 or 2010 when dubstep was kinda learning to be a thing, SoundCloud was there and kind of at the center of it. Yet not just dubstep. A lot of other genres-the latest resurgence of deep house and that sort of thing I feel as if it had been in several ways fueled by that. Nowadays I see it moving not merely toward electronic music but everybody.”
There’s a massive music map that’s growing on SoundCloud. Says Sam Sawyer, marketing head of popular indie label Subpop:
“Washed Out is among the chill-wavest bands ever, that was a subgenre that didn’t exist ahead of the internet, before people could share, before fans can find these items. You already know there are Witch House bands and all the weird subgenres. EDM has changed in a fashion that never would have been possible prior to the internet. I definitely don’t assume that would have been possible without having to use services like SoundCloud. It’s definitely changed the landscape of how music is made and type of opened the entrance in order to get weird or finding people around the globe who share your love for, you realize whatever weird subgenre of 70s South American disco and totally extrapolating off that and creating some crazy new amalgamation that no one’s really read about.”
Discovery is among those dumb internet words that gets repeated until it loses all meaning, but on SoundCloud it actually matters. Mad Decent frontman and producer Diplo has got the page DiploApproved, where he consistently posts tracks from people you’ve probably never read about. But he feels you should, so he’s posting those to share just a little piece of the pie. He’s one of many in this sentiment. R.A.C. says he does the identical.
“Obviously as my career builds I wish to bring my pals along with this repost thing I will provide them with a bit of my audience. It’s not all the on me having said that i have a friend’s band called Speak and I’ve known them for a long time and i also just reposted some of their tracks and so on their SoundCloud and also other social media everything is 80dexnpky to maneuver.”
Reposting, commenting on portions of tracks, etc. Great, easy features which make SoundCloud a natural tool to work with. But there was clearly another word that consistently sprouted in conversations I needed about SoundCloud: embeddability. SoundCloud embeds on Twitter, Facebook, this site, any website, and somewhere else really. Simply click your favorite music blog, or any blog in fact. SoundCloud is everywhere. As it should be. But that had been always part of the plan, as Wahlforss said:
“How you will can interact, became important that could be portion of the fabric of the web everywhere. Also there is a great degree of control being a creator of the items you publish and exactly how you publish it and you will sort of spread it around in a manner that enables virality.”
“Before SoundCloud existed we did the exact same thing when we’re promoting an album essentially, it’s just easier now,” Sawyer said. “We accustomed to host our personal tracks and our own downloads on our website maybe eight years ago, therefore we would direct people there but in a more passive way. It had been pre-MySpace, people had to be considerably more proactive when it comes to the way that they discovered music, and they also will have to seek it out. And you know, we type of push it into people’s feeds via Soundcloud.”
The only real catch? Nothing good stays free-or at a minimum not ad-free-forever. SoundCloud told Gizmodo that identifying that dirty little word “monetization” is among one of its next struggles, but it’s a challenge they’re not taking lightly. And the Twitter overture, even though it seemingly didn’t pan out, was actually a stark reminder that unless free youtube comments figures out how to be profitable, it may well suffer a similar fate as any number of promising services which get gobbled up by way of a bigger fish and disappear.
We’ve heard from some music industry sources that SoundCloud is working together with major labels on licensing deals, and from others that it comes with a pre-roll ad model, just like YouTube, inside the works. Hopefully that’ll be enough. There is a lot of good happening in music right now; interesting artists showing up, genres being created, rules changed. And also the bigger SoundCloud gets, the better possible those evolutions may become, one mixtape at a time.